Programs

Bachelor of Business Administration (BBA)

About Program

The BBA program at GRD Uttarakhand University is a comprehensive 4-year undergraduate course (NEP 2020) that equips students with foundational knowledge and practical skills in business management. Designed to foster leadership, innovation, and entrepreneurial thinking, the program offered at the best college for BBA prepares students to thrive in today’s fast-paced global economy.

Multiple entry and exit (NEP 2020):

Exit after 1 year: UG Certificate
Exit after 2 years: UG Diploma
Exit after 3 years: Bachelor's Degree
Complete 4 years: Bachelor's Degree (Honours / Honours with Research)

Students who exit may re-enter within the period permitted by the university, as per UGC guidelines.

Duration

4 Years

(8 Semesters – Full-time, NEP 2020 multiple entry & exit)

Fee structure

Bachelor of Business Administration (BBA)

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Eligibility Criteria

For Bachelor of Business Administration (BBA)

Minimum

45% marks

in 10+2 or equivalent examination from a recognized board (any stream).

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Program Curriculum

01
Management & Organization Behaviour

Subject Code: BBT/DSC-101
02
Business Statistics

Subject Code: BBT/DSC -102
03
Entrepreneurship Development

Subject Code: BBT/GEC-103
04
Environmental Science

Subject Code: BBT/AECC-104

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01
Human Resource Management

Subject Code: BBT/DSC-201
02
Business Accounting

Subject Code: BBT/DSC -202
03
Production and Operations Management

Subject Code: BBT/GEC-203
04
English/ Modern Indian Language (MIL)

Subject Code: BBT/AECC-204

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01
Managerial Economics

Subject Code: BBT/ DSC-301
02
Principles of Marketing

Subject Code: BBT/ DSC-302
03
Management Accounting

Subject Code: BBT/DSC-303
04
Econometrics/ India’s Diversity and Business

Subject Code: BBT/GEC-304-A1/ A2
05
IT Tools for Business/ Personality Development and Communication Skills/E- Commerce/ Statistical Software Package(s)

Subject Code: BBT/SEC- 305-A1/ A2/ A3/ A4

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01
Business & Marketing Research

Subject Code: BBT/DSC-401
02
Macroeconomics

Subject Code: BBT/DSC-402
03
Financial Management

Subject Code: BBT/DSC-403
04
Ethics and Corporate Social Responsibility/Tax Planning

Subject Code: BBT/GEC-404- A1/A2
05
Summer Internship & Viva- Voce

Subject Code: BBT/SEC- 405

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01
Quantitative Techniques for Management

Subject Code: BBT/DSC-501
02
Legal Aspects ofBusiness

Subject Code: BBT/DSC-502
03
International Finance
Or
Finance Modelling and Derivatives

Subject Code: BBT/DSE-I-F- 503A1/A2
04
Consumer Behaviour
Or
Retail Management

Subject Code: BBT/DSE-II-M- 503 A1/A2
05
Training and Development
Or
Performance and Compensation Management

Subject Code: BBT/DSE-III- HR-503 A1/A2
06
Global Business Environment
Or
Multinational BusinessFinance

Subject Code: BBT/DSE-IV-GB- 503 A1/A2
07
Investment Banking andFinancial Services
Or
Investment Analysis andPortfolio Management

Subject Code: BBT/DSE-I- F- 504A1/A2
08
Marketing of Services
Or
International Marketing

Subject Code: BBT/DSE -II-M-504- A1/A2
09
Management of Industrial Relations
Or
Talent and KnowledgeManagement

Subject Code: BBT/DSE-III- HR-504 - A1/A2
10
International TradePolicy and Strategy
Or
Transactional and CrossCultural Marketing

Subject Code: BBT/DSE-IV-GB- 504- A1/A2
11
Business Policy and strategy

Subject Code: BBT/DSC-601

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Program Educational Objectives (PEOs)

As the best BBA University in Uttarakhand we offer a program that aims to:

PEO-2

Develop a strong understanding of core business disciplines such as marketing, finance, HR, and operations.

PEO-3

Encourage critical thinking, ethical decision-making, and strategic problem-solving.

PEO-4

Build effective communication and teamwork skills for professional success.

PEO-5

Prepare students for higher studies like MBA or for launching their own startups.

Scope and Teaching Method

Scope

With a focus on industry readiness, the BBA program offered at one of the best BBA colleges in Dehradun Uttarakhand blends theory with real-world practice. Our pedagogy includes.

Interactive lectures and case studies
Guest sessions by industry experts
Internships & industrial visits
Group projects and business simulations
Practical workshops & soft skill development

The BBA degree provides pathways into management roles across sectors, and is highly regarded by corporates, startups, and government organizations.

Career Options

A BBA graduate from GRD Uttarakhand University can explore multiple career paths such as:

Business Analyst / Marketing Executive
Financial Consultant / HR Executive
Digital Marketer / Brand Manager
Operations Manager
Entrepreneur / Startup Founder
Higher studies: MBA, PGDM, international master's programs

Frequently Asked Questions (FAQ)

Yes. GRD Uttarakhand University is an independent private university, and the qualification is awarded by the university.

Yes, internships are mandatory and are arranged with reputed companies and startups.

GRD Uttarakhand University offers strong placement assistance with dedicated training and recruitment teams.

At GRD Uttarakhand University, our academic programs are designed to cultivate critical thinking, innovation, and industry readiness.

Guiding Minds, Inspiring Excellence

Stay Updated, Stay Informed

At GRD Uttarakhand University, we are committed to maintaining a structured and disciplined academic environment that fosters excellence, integrity, and inclusivity.

At GRD Uttarakhand University, we believe in the power of experiential learning through interactive workshops and knowledge-driven seminars.

Bachelor of Business Administration (BBA)

About Program